Revealed: Jaguar owners happiest, with XF UK’s most-desirable car

Friday, June 28, 2013 - 13:44
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FAVOURITE: Jaguar XF voted number one

Owners of Jaguar cars are happier than those of any other manufacturer, a major buyer survey has found.

Jaguar were named number one manufacturer in the JD Power and Associates/What Car? 2012 Vehicle Ownership Satisfaction Survey (VOSS), the ultimate survey of what car buyers think about their cars.

The study asked 18,000 car owners to judge all major car manufacturers and rate their performance, design, comfort, quality, reliability, cost of ownership, economy and dealer service.

A clear winner, Jaguar leapt from last year’s third place finish to top, beating other manufacturers on quality, reliability and appeal.

Furthermore, the desirability of the Jaguar XF earned the highest score of any car model in the study.

Jeremy Hicks, Director of Jaguar Land Rover UK, said: “To be awarded the number one spot by JD Power is a huge honour – not only for the staff of the 90 Jaguar dealers in the UK but for the circa 2,000 employees at the Castle Bromwich factory and the talented designers and engineers based in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result.”

Jaguar was also the big winner in customer satisfaction for service received at the local dealership.

One such dealership is Hatfields, which operates five premier sites across the north of England.

Gareth Williams, Managing Director of Hatfields, said: “This is fantastic news for the team here at Hatfields Jaguar.

“The What Car? study is a true barometer for the industry in understanding what our customers want and expect from the brand, from the quality and standard of the cars to the experience that every customer receives at their local Jaguar dealership.

“We’re delighted that Jaguar came top for dealer service, a testament to our hard work and commitment to deliver the best customer experience here in the north-west of England.”


  1. I wasn’t even asked for this survey, but I wholly concur. I love my XFS and take every opportunity, to take it out. It is a dream on long journeys, turning in 41mpg at the highest legal speeds, (31/33mpg around town) and it out accelerates almost anything. I love the keyless entry, the superb gearbox and quietly purring engine. I often don’t have the excellent sound system on, just to listen to it. It is large and practical,handles well and looks great. It is undoubtedly the best car I have ever had.

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