Specsavers info pack sparks fleet eye test storm

Monday, March 17, 2014 - 16:15
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IMPACT: Specsavers’ info pack helping fleets

Specsavers’ Drivers’ Information Pack has had a positive influence on employer behaviour and their motivation to test their drivers’ eyesight, it has been claimed.

The pack, which was launched last year, includes information to help employers understand their eyesight responsibilities.

It compiles details on eyesight legislation, and a life-size number plate and 20.5m ribbon, so employers can carry out a test of their employees’ eyesight.

Of employers surveyed to establish how effective the pack had been, 100% found it useful, with 96% finding the number plate and 20.5m ribbon most useful.

Figures also showed 82% felt more informed about driving legislation and 39% now test the eyesight of their drivers.

“We are so pleased that not only have employers found the pack useful, it’s actually influencing their behaviour.”

Suzanne Randall, Specsavers

Suzanne Randall, Corporate Account Manager for Specsavers Corporate Eyecare, said: “We work really hard to let employers know about their responsibilities.

“We wanted to make this pack genuinely user-friendly so that employers would want to read it and make use of it.

“We are so pleased that not only have employers found the pack useful, it’s actually influencing their behaviour.”

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