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Hyundai launch all-new Genesis

By Kyle Lindsay
Thursday, March 6, 2014 - 13:30

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BIRTH: Genesis reaches Europe

Hyundai have revealed their all-new Genesis in Europe for the first time.

The executive sedan will come to the continent in limited numbers, boasting refined performance, technology enhancements, multi-link front and rear suspension and near-equal weight distribution.

Available in a single, high-specification form, it will be powered by a 3.8litre V6 GDI engine paired with eight-speed automatic transmission.

Standard comfort features will include Smart Cruise Control, Automatic Emergency Braking and the world’s first CO2 cabin sensor to protect drivers from drowsiness.

Hyundai-Genesis-side-new-fleet-cars

The Genesis is the result of a €342million investment by Hyundai over a four-year period.

Hyundai-Genesis-interior-new-fleet-cars

“All-new Genesis offers a unique premium ownership experience that demonstrates the true breadth of our engineering and technological capabilities.”

Allan Rushforth, Hyundai

Allan Rushforth, Senior Vice President and Chief Operating Officer of Hyundai Motor Europe, said: “All-new Genesis offers a unique premium ownership experience that demonstrates the true breadth of our engineering and technological capabilities.

“There are a number of world and Hyundai-first technologies applied to this car, making it a true showcase of what we can achieve, and continuing Hyundai’s legacy of delivering value beyond expectations across a broadening number and variety of high-quality cars.” 

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