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Hyundai appoint new Fleet Director

By Kyle Lindsay
Thursday, January 30, 2014 - 16:00

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JOB: Adrian Porter, of Hyundai

Adrian Porter has been appointed Fleet Director at Hyundai Motor Europe.

Based at the company’s European headquarters in Offenbach, Germany, Mr Porter, 45, will lead the Field Fleet team and Analysis and Remarketing division.

Mr Porter has previously held positions at Automotive Resources International (ARI), Daimler AG, Honda and Ford.

Thomas Schmid, Vice President of Sales and Fleet at Hyundai Motor Europe, said: “Hyundai’s primary aim for 2014 is to continue enhancing the quality of its operations in Europe.

“Sustainable growth in the fleet business is a core part of our business strategy, and Adrian will direct a number of qualitative improvements to our fleet operations.”

Mr Porter added: “This is a great opportunity and I’m delighted to join Hyundai Motor Europe in this newly-created role.

“We’re aiming to raise the profile of the Hyundai brand in the international fleet market, competing head-to-head with major players in the industry.”

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