Ford confident of staying at number one, insists chief

Friday, November 8, 2013 - 11:00
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LEADER: Ford expect to stay at top

Ford expect to retain market leadership despite Vauxhall claiming they are chasing the number one spot, the company’s UK chief has insisted.

Mark Ovenden, Chairman and Managing Director of Ford of Britain, said: “We keep an eye on Vauxhall as we do Volkswagen and the Koreans are growing aggressively.

“But there is also a big threat from the German premium brands which are increasingly coming into our territory.

“The challenge from the French makers has slowed while the Japanese have been quiet but I will not be worrying too much about what other people are doing, my focus will be on what Ford is doing.

“The economy is improving, it’s not on fire but we are happy to see slow progress and the return of consumer confidence particularly in the retail sector.

“The exchange rate is benign, it could be better, but on the whole at a macro level, the economy is looking good.”

Additional reporting by headlineauto, with thanks.

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