DS Automobiles supported the South Bank Sky Arts Awards 2017, held at the Savoy Hotel on The Strand in London with creative excellence in the arts, by sponsoring the Visual Art accolade. The sponsorship is part of an exclusive partnership between the avant-garde French premium automotive brand and the premium television channel, Sky Arts.
The South Bank Sky Arts Awards 2017 is being broadcast on Sky Arts at 8.00pm on Wednesday, 12 July.
DS Automobiles is highlighting its avant-garde values and recognising excellence in the arts, by sponsoring the Visual Art prize at the South Bank Sky Arts Awards 2017. DS Automobiles’ sponsorship of this prestigious honour is part of the marque’s exclusive partnership with Sky Arts, the premium television channel, which celebrates the best in art, music and culture. In addition to the sponsorship of this specific award, the DS brand also provided chauffeur-driven transportation for a number of celebrity guests in DS 5 executive hatchback cars.
Hosted by Melvyn Bragg, the South Bank Sky Arts Awards – which celebrates its 21st anniversary this year – is the highlight of the UK arts calendar and honours the very best of British culture and achievement.
Renowned for iconic automotive design focusing on personal expression, DS Automobiles is celebrating creativity and innovation by sponsoring the coveted Visual Art category. The nominees for the Visual Art prize this year are: John Akomfrah for Vertigo Sea, Artangel for Inside: Artists and Writers in Reading Prison and George Shaw for My Back to Nature.
Visual Art is one of ten category awards presented at The Savoy in London. The South Bank Sky Arts Awards focus on the arts in their entirety. The other categories are Classical Music, Literature, Theatre, Pop, Comedy, TV Drama, Opera, Film and Dance.
Mark Blundell, DS Automobiles’ Marketing Director in the UK, said; “We were delighted to again be the sponsor of the Visual Art category at this year’s South Bank Sky Arts Awards. The accolade shares the same core values as our brand. We take pride in our style and craftsmanship when designing our cars, and want to recognise and encourage similarly creative and discerning individuals.”
DS Automobiles epitomises French craftsmanship, know-how and style, and the partnership with Sky Arts reinforces the brand’s avant-garde philosophy and shines a spotlight on the best in art, culture and music.
Since its inauguration in June 2014, the DS brand has launched a range of premium models that embody dynamism, ultimate attention to detail and technological innovation to create an unrivalled driving experience. DS 5, DS 4, DS 4 CROSSBACK, DS 3 and DS 3 CABRIO are distinctive cars with unique styling.
The all-new DS 7 CROSSBACK, the SUV from DS, arrives in 2018.
About DS Automobiles
A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and soon the all-new DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity. Presented at the 2017 Geneva Motor Show, DS 7 CROSSBACK, the SUV by DS featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. With the DS 7 CROSSBACK La Première limited edition model, forward thinkers can reserve their car online or at a DS Store or DS Salon, and be the first to get behind the wheel. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK equipped with E-Tense, the hybrid powertrain by DS, in 2019.
Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has flagship stores – DS WORLD PARIS and DS URBAN STORE in the UK, located in the Westfield London shopping centre in White City.
DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the DS line. In the UK DS Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its UK DS brand Ambassador linked to participation and sponsorship at Taste of London (14-18 June) and Events-in-the-Sky (held in Glasgow, London, Newcastle, Bristol & Southampton).