Dealer sells classic Porsche to Singapore buyer using video

Monday, March 26, 2018 - 09:19
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A car buyer from Singapore has snapped up one of the most sought-after classic cars from a dealership in Oxfordshire after the seller used video technology to save him travelling the 10,000km distance.

The Singapore-based buyer purchased the 1992 Porsche 911 RS from prestige car retailer Maundrell after Steve Rogers, co-founder of the business, followed up his initial enquiry with a personalised video presentation.

On receiving the video, the buyer decided to bite the bullet and became the proud owner of the 911 in spite of never seeing it ‘in-the-metal’, owing to the level of detail captured in the short clip.

Using CitNOW video technology, Maundrell has embraced the era of digital car buying, bridging the distance between rare cars and potential customers.

However, the landmark purchase is no flash in the pan; since introducing video in 2016, the dealership has secured a steady stream of buyers who purchase on the basis of video alone. CitNOW’s own research suggests that 12%* of buyers would consider doing the same.

CitNOW launched its personalised video technology to make buying and maintaining a car more transparent and convenient for motorists, car dealers and workshops alike. Last year, over 7.5 million videos were sent to motorists worldwide.

Maundrell adopted CitNOW video to give its remote customer base a more visual experience during the enquiry process, and has used video to build meaningful conversations which are both personal and convenient.

Steve Rogers, Co-Founder of Maundrell said: “Technology is constantly evolving to empower buyers from all walks of life, and what we’ve seen from this latest prestige customer is how important this is becoming to the car buying process.

“Despite living on another continent and a 12-hour flight away, a customer has still managed to make an informed buying decision through the application of next-gen video to the purchasing journey. This can only be good news for discerning car buyers who are pushed for time.”

Alistair Horsburgh, CEO at CitNOW commented: “Car buyers customers have more information at their fingertips than ever before, and the use of video to enable face-to-face conversations and in-depth viewings of any car is a vital.

“Car buyers looking for something rare and special are unlikely to find that it’s on their doorstep, but risk losing it if they don’t move quickly. The internet made it possible to locate almost any car, but video takes things to the next level and makes buying a car remotely a feasible option.”

For more information on CitNOW, please visit

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