Porsche has emerged as the big winner at the third annual CitNOW Video Awards, held today at the home of BAFTA in Piccadilly, London.
The sports car manufacturer scooped three awards in total at the ceremony, securing the best Sales, Best Overseas and Best Overall CitNOW video categories.
The Best Sales Video, which also won the Best Overall prize, was a detailed presentation of a used 911 for a prospective customer by Sytne Specialist Division Porsche presenter Craig Young.
In the Best Overseas Video category, Porsche Zentrum Recklinghausen’s overview of the manufacturer’s current car range won plaudits for its level of detail and professionalism. A host of new entrants to the Best Overseas Video category highlighted the increasingly global appeal of automotive video.
The number of automotive retailers, workshops and bodyshops using personalised video to communicate with their customers continues to rise and that is reflected in the record number of nominations received for this year’s CitNOW Video Awards, with a total of 852 videos entered.
An impressive spread of talent was seen among dealer groups and independents across the board, with Marshall SKODA in Newbury taking the best Workshop Video category and JCT600’s Body Clinic in Sheffield securing the Bodyshop title.
Independent Tustain Motors was highly commended in the Best Sales Video category.
In the Web category, Arnold Clark Hillington Renault took the honours, with a high-quality video presentation. Capturing the ‘new car’ feeling, Bath Audi sang to victory in the Most Creative Use of CitNOW Video category with its cover of ‘Feeling Good’, starring a very satisfied A7 buyer.
CitNOW video technology is expanding rapidly; CitNOW made its first appearance in the 2017 FT1000 list of fastest-growing businesses in the top 20%, appearing at number 176. CitNOW works with 94 of the top 100 dealership groups in the UK and with 36 car manufacturers globally.
CitNOW founder Andrew Howells said: “The quality of this year’s CitNOW Video Awards entries is testimony to the commitment and passion for the automotive industry globally and we congratulate all of our winners on their achievements.
“Record numbers of automotive professionals are using CitNOW to build their businesses on a foundation of trust and transparency. Their digital aptitude and creativity suggests that the industry is increasingly well-prepared for the future ahead.”