Bridgestone's Ryder renewal marks major fleet coup
By Kyle Lindsay
Tuesday, May 13, 2014 - 12:00
COUP: Bridgestone celebrate renewal
Bridgestone are celebrating a major commercial coup after renewing their largest fleet contract for a further five years.
The brand’s ongoing relationship with commercial vehicle rental, contract hire and maintenance company Ryder has been extended until 2018, and represents Bridgestone’s biggest success story of the year so far.
A multi-million pound contract, the deal covers more than 24,500 trucks and trailers.
Bridgestone’s Truck Point support network was cited as a major factor behind Ryder’s decision to opt for the brand, with their holistic, 24hour tyre management service resonating during talks.
“We are absolutely thrilled to be in a position to celebrate our extended fleet partnership with Ryder.”
Greg Ward, Bridgestone
Greg Ward, Commercial Sales Director at Bridgestone, said talks had been ongoing for a number of months and revealed that 90% of business will be centred in the UK.
“We are absolutely thrilled to be in a position to celebrate our extended fleet partnership with Ryder, whom we have built up a long-standing and unique partnership over the last 15years,” he said.
“To have signed a five year extension deal is a huge coup for everyone at Bridgestone and we look forward to renewing existing relationships and building new ones in the future.
“We have the advantage of boasting a great product line that performs exceptionally well.
“Meanwhile, Truck Point reduces administration and operating costs, while improving efficiency and safety.
“All of these factors have left a lasting impression on Ryder and we are now looking forward to an exciting future with the company.”
Terry Dillon, Fleet Services Director at Ryder, added: “We are pleased to have agreed this new contract.
“It will ensure that Ryder, and its customers, receive best-in-class tyre management from Bridgestone and its Truck Point network partners.”