COOL: Mercedes-Benz E-Class
Aston Martin and Mercedes-Benz are among the top 20 coolest brands in the UK, a top consumer survey has found.
The 2013/14 CoolBrands list saw Aston Martin finish second, behind winners Apple, and 11th-placed Mercedes-Benz declared Britain’s coolest ‘full-line’ automotive manufacturer.
More than 10,000 independently-identified brands were included for consideration in the annual survey, now in its 12th year.
It follows a vote by 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from TV, fashion and music.
Helping rate coolness this year were the likes of TV chef Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder Rob da Bank and model Daisy Lowe.
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for a brand’s reputation, but an indication of its future success.”
Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, added: “Mercedes-Benz is breaking one sales record after another in the UK – we’re the fastest-growing premium manufacturer, and AMG is the UK’s fastest-growing high performance brand.
“Our showrooms around the country are full of the coolest cars we’ve ever made, and we’re tireless in our efforts to bring more innovation, style –and great service of course – to more customers than ever before.”
“It’s really great to see that as well as attracting more new customers to our brand, our efforts have been identified by a panel of expert judges and 3,000 consumers.”
The 2013/14 CoolBrands Top 20 is:
- Aston Martin
- Virgin Atlantic
- Bang & Olufsen
- BBC iPlayer
- Sony Music
- Alexander McQueen