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Accident Exchange leads convert dealer loss into gain

By Byron Rimmer
Monday, March 17, 2014 - 16:30

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BETTER: Accident Exchange service helping dealers

A new Accident Exchange initiative which quickly identifies incidents deemed a total loss is delivering improved vehicle sales and greater customer engagement for dealers nationwide.

The lead-generating service is activated via Accident Exchange’s accident management scheme, which pinpoints total loss cases, then delivers a report to the supplying dealer.

Report details include a sales lead that can be proactively followed up by dealership staff, with an OEM franchised dealer network converting 57% of leads into sales, generating more than £300,000.

“We constantly evolve our business practices in order to improve the service we offer…to help dealerships and dealer groups achieve greater sales volumes is extremely satisfying.”

Liz Fisher, Accident Exchange

Liz Fisher, Director of Sales Development at Accident Exchange, said: “We constantly evolve our business practices in order to improve the service we offer, so to be able to help dealerships and dealer groups achieve greater sales volumes is extremely satisfying.

“A total loss is never a good thing for a customer but if we can provide information that enables the friendly supplying dealer to get in touch at the right time, it’s great news for the customer and for the dealer.

“From a dealer point of view, it’s another great way to re-engage with the customer at a crucial moment.”

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