Motorway Service Area (MSA) developer and operator Extra MSA Group has completed a multimillion-pound investment into improving Baldock Motorway Service Area, located at A1(M) J10, to further improve the experience of visitors stopping on their journey and local people visiting the leisure and hospitality hub.
Baldock Motorway Service Area has undergone an extensive programme of refurbishment and improvement works. These include the installation of a brand-new children’s play area; new high-powered electric vehicle charging points provided by IONITY; and updated onsite amenities including washroom facilities.
In addition, Baldock Motorway Service Area has recently welcomed Deep Blue, a traditional fish and chips restaurant with an eat-in cooked breakfast offering, to its food court. Deep Blue joins the broad selection of popular food, drink, retail and hospitality brands already located at the destination, including McDonald’s; Starbucks; KFC; Greggs; M&S; Chopstix; El Mexicana; West Cornwall Pasty; and Days Inn.
Andrew Long, CEO of Extra MSA Group, said: “We’re committed to going the extra mile and providing an exceptional experience for visitors, and that’s why we’ve been investing in a number of Motorway Service Areas across our estate.
“As well as attracting people travelling on key routes across the country, Baldock Motorway Service Area regularly brings in local visitors from the surrounding areas to make the most of its food and drink offering and the stunning countryside setting. Our fantastic new play area is a great addition for local families heading for a day out or those looking to entertain children on long journeys, and Deep Blue fish and chips will provide another great option for those looking to dine-in or take-out from the Motorway Service Area.
“Helping to deliver on Government targets, high-powered electric vehicle charging facilities have been installed, which will help to give drivers the confidence that they can recharge and get back on the road again quickly.”
Baldock Motorway Service Area is one of eight Extra MSA Group Motorway Service Areas across the country, spanning from Cobham (M25 J9/10) in the South to Leeds Skelton Lake (M1 J45) in the North. National recognition for Baldock Motorway Service Area has included placing fifth in the top 10 UK service stations in an analysis of Google reviews.
Extra MSA Group played a vital role in keeping key workers moving during the Covid-19 pandemic. Across its eight nationwide Motorway Service Areas, Extra provided a continued service throughout lockdowns, helping to keep delivery drivers refuelled and rested.
More information about Extra MSA Group and Baldock Motorway Service Area can be found at: https://extraservices.co.uk/
