FIESTA ST: Performing better than expected
Ford are upping the production of their recently-launched Fiesta ST by 15% after smashing their European performance targets.
Around 3,000 orders have been so far received – the annual target is 5,000 – meaning production has been boosted to 60 vehicles every day.
European demand is being led by UK customers, who have made up 56% of all dealer reservations across the continent.
Powered by a 180bhp, 1.6-litre EcoBoost petrol engine, the Fiesta ST is capable of 0-62mph in 6.9seconds and has a top speed of 139mph.
Roelant de Waard, Vice President of Marketing, Sales and Service at Ford of Europe, said: “The customer and media reaction to the Fiesta ST has been extraordinary – it’s really become an instant classic and orders have been extremely strong.
“We are doing what we can to increase production and try to meet demand.”