Three years in the making and part of an $11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilising new technology in the form of Scalable Product Architecture (SPA).
“This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, President and CEO of Volvo Car Group.
Delivering on its promise to introduce a visually striking automobile, the premium quality seven-seat SUV comes complete with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.