Manheim celebrate largest online auction EVER

Friday, April 11, 2014 - 11:00
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HUGE: Manheim break auction record

Manheim are celebrating after hosting their largest-ever online auction.

Nissan achieved a 100% conversion of 170 cars at the special closed event, held on March 28 for the manufacturer’s franchised network.

More than 40 dealers attended, witnessing a total haul of £2.7million.

Ajay Chauhan, Remarketing Manager at Nissan, said: “We’re thrilled with the results of this online sale.

“We were very impressed with the number of buyers that logged into the sale and the Manheim Online team provided a fantastic auction.

“The technology is robust and very user-friendly for the Nissan network.

“We have already got another sale in the diary and we look forward to continuing our relationship with Manheim and planning bigger, better and more exciting events over the next few months.”

“We have already got another sale in the diary and we look forward to continuing our relationship with Manheim and planning bigger, better and more exciting events.”

Ajay Chauhan, Nissan

Dave Parry, General Manager at Manheim, added: “Nissan continues to look for innovative ways to remarket its stock and support the franchised network in sourcing quality used vehicles.

“Our online auctions fit-in perfectly with that strategy.

“The hard work of the Nissan and Manheim teams in the run-up to the event really paid off and we’re delighted to have offered buyers the ultimate auction experience.

“The online auction capability that Manheim has developed is unique in the marketplace and is an integral part of the company’s ongoing strategy.”

Nissan and Manheim have announced that the next online sale, which is to be supported by Leaseplan UK, will take place on April 22.

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