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Wales-based produce supplier grow Mercedes fleet

By Kelly Mason
Tuesday, May 20, 2014 - 15:15

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GROWTH: Peter Broughton now operate 18 vehicles

Cardiff-based fresh produce wholesaler and distributor Peter Broughton have boosted their growth plans thanks to a close relationship with local Mercedes-Benz dealer Euro Commercials.

The family-owned company have purchased nine new vehicles from the dealer over the past year: four 3.5tonne Sprinter 316 CDIs with refrigerated conversions, two 7.5tonne Fuso Canter 7C15s and two 15tonne Atego 1524s and a 26tonne Axor 2533L.

All new trucks are fitted with insulated curtainside bodies by Transload, of Andover, Hampshire, and wear liveries designed by Martin Hopkins Partnership, of Cardiff.

The latest arrivals have lined up alongside nine more commercial vehicles.

Nicholas Broughton, Joint Managing Director of Peter Broughton, said: “We’ve bought other makes in the past.

“But we’re now favouring Mercedes-Benz and will be looking to upgrade the remainder of the fleet with more vehicles from Euro Commercials over the next few years.

“Mercedes-Benz vehicles enjoy an unrivalled reputation for reliability, durability and quality, as well as offering highly competitive ‘whole life’ running costs.

“The 26tonner is our biggest vehicle yet.

“It has a 32ft body and runs to West Wales each day, returning with fresh produce collected from suppliers.

“The Canter, meanwhile, gives us a market-leading payload of 4.0tonnes – that’s half a tonne more than we’d get on a conventional 7.5tonner and a crucial advantage in terms of productivity.”

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