
The new Volvo S90 and V90 will be unveiled to the UK public from this week at two exclusive Scandinavian pop-up shops in Reading and Glasgow shopping centres.
From Today (Tuesday 5th April) to Sunday 17th April, customers in The Oracle in Reading and Silverburn in Glasgow will get a chance to relax in a Scandinavian cafe and enjoy traditional Swedish Fika*, while experiencing first-hand the look and feel of Volvo’s two new premium cars that will be available in UK dealerships later this year. Joining the S90 and V90 will be the all-new XC90 launched last year – crowned SUV of the Year at the UK Car of the Year Awards in 2016 and Auto Express’s 2015 Car of the Year.
S90
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The S90 saloon has already won the accolade of Production Car Design of the Year 2015, voted for by a panel of professional car designers from around the world. Equipped with a host of new technologies, ranging from cutting-edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation. The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large saloon segment. The S90 is on sale now priced at £32,555 for delivery in autumn 2016.
V90
The stylish and versatile V90 estate (article picture) is the latest in Volvo’s top-of-the-line 90 series models, sitting alongside the award-winning XC90 SUV and S90 saloon. Building on Volvo’s heritage in the estate segment, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate. The V90 is on sale now priced at £34,555 for delivery in autumn 2016.
Both the S90 and V90 come equipped with the intuitive 9-inch touch screen centre console as debuted on the XC90, the same stylish Scandinavian design features as well as an upgraded Pilot Assist programme – a semi-autonomous drive technology that will steer, accelerate and brake the car at speeds of up to 80mph – all fitted as standard.
XC90
The all-new XC90 is a fusion of clean Scandinavian design and luxurious exterior and interior details married with outstanding levels of technology, safety, performance and economy. It features a relaxing and spacious seven-seat cabin trimmed in high-quality natural materials such as soft leather, Scandinavian wood and crystal glass. The XC90’s central portrait-style touch screen includes pinch, zoom and swipe functionality to control the heating, in-car entertainment, navigation, phone and car set-up.
Volvo pop-up shops – locations and times
The Oracle, Reading – www.theoracle.com – the Volvo pop-up shop will be located on the lower mall, next to Superdry and opposite the Hollister store. Opening hours will be as follows:
Weekdays: 09:30 – 20:00
Saturday: 09:00 – 19:00
Sunday 11:00 – 17:00
Silverburn, Glasgow – www.shopsilverburn.com – the Volvo pop-up shop will be located near to Superdry, Debenhams and Swarovski. Opening hours will be as follows:
Weekdays: 10:00 – 21:00
Saturday: 09:00 – 19:00
Sunday: 10:00 – 19:00
For more information on the S90, V90 and XC90, please visit www.volvocars.co.uk
* Fika is considered a social institution in Sweden; it means having a break, most often a coffee and sweet treats, with one’s colleagues, friends or family. It’s more than your usual coffee break – it’s a cultural institution.



