Following a competitive three-way pitch, The AA has appointed Prova PR, a specialist automotive agency, to drive a B2B thought leadership campaign that will harness the expertise and authority of the UK’s most trusted breakdown cover provider.
Prova will provide strategy, insight, media relations and content creation to promote the expertise of The AA across the fleet and SME sectors, harnessing stories from The AA’s business customers and sharing the results of AA-generated research. Prova will also be working alongside The AA’s dedicated call handling centre to further enhance the connection between PR and SME sales.
Kirsty Pendleton, senior marketing manager, Fleet and SME, said: “Prova impressed us straight away with a creative strategy that fully understood the complex market in which we operate. They analysed our big challenges as a business and this gave us confidence in their ability to implement an exciting campaign that will deliver results. We’re looking forward to working with Prova and growing the number of businesses that choose to become customers of The AA.”
Aimee Postle, director at Prova, added: “We’re thrilled to be working with an organisation as well-respected as The AA. We have some exciting campaigns planned and look forward to using our extensive experience of the fleet and SME marketplace to deliver significant PR and commercial results.”
For more than 15 years, Prova has delivered transport, technology and environmental campaigns for a roster of international clients. Prova has an award-winning background in automotive communications and is proud to represent high profile brands including: Honda, Triumph Motorcycles, BMW Group Financial Services, Transport Research Laboratory and the Motorsport Industry Association.