Infiniti And Michelin Guide Continue Partnership
By Kyle Lindsay
Wednesday, October 4, 2017 - 17:50
INFINITI took the opportunity to announce it will continue its partnership with the famous gastronomic guide book for 2018 during the Michelin Guide star awards ceremony that took place at the Brewery in London today.
Mat Weaver, Design Director for Infiniti Design London, speaking at the ceremony summed up why the partnership works well for INFINITI.
“At INFINITI design we are constantly in search of the extraordinary, we shape and create with our hands. Using our senses and following our instincts. So when we teamed up with the MICHELIN Guide, it was clear we shared the same passion for creativity, perfection and progress.”
INFINITI has worked with the Michelin Guide to seek 60 of the most forward thinking restaurants in the UK and naming them as part of the ‘INFINITI Tastemaker’ series. The series enables customers to experience dining out at some of the most innovative restaurants in the UK.
This will be the second year of the partnership and also the second time that winners of the Michelin Stars have been revealed at a live event since the Michelin Guide to the British Isles was first introduced in 1911. The Michelin Guide was first published in 1900 to show motorists where they could find great food and accommodation as well as essentials like tyres, and it has gone on to become a global benchmark for dining quality.