Forester Life place 130-strong Honda order
By Kyle Lindsay
Tuesday, January 14, 2014 - 15:00
ORDER: Forester Life choose Honda
Financial services provider Forester Life are putting their faith into British-built cars by ordering 130 Hondas for their corporate fleet.
The deal, for 120PS 1.6litre i-DTEC Civic models, sees Honda become sole fleet supplier to Foresters until 2017 and marks the return of a partnership which began in 2003.
They are being supplied through the Marshall Motor Group – the largest Honda retail partner in the UK.
Matt Neal, Dunlop MSA British Touring Car Championship (BTCC) Honda Yuasa Racing driver, handed over the keys for the first five cars to Foresters staff at Marshall Honda, Narborough, last Thursday.
Euan Allison, Group Managing Director of Foresters, said: “We have bought Honda Civics in the past and, after trying some other premium brands in the interim, are pleased to welcome Honda back to the Foresters fleet.
“Honda really seems to have got the Civic diesel package right for the fleet market, responding to the demands we make on a car manufacturer – the need for company tax efficiency, high mpg, low emissions and surprisingly low BIK implications.
“All of these factors, and the fact that the Civic is British-built, add up to a compelling fleet motoring package that exceeds our requirements.”
Gail Chambers, National Corporate Sales Manager for Honda (UK), added: “As a company providing financial services products for some 135years, Foresters clearly knows what is required to be successful in business.
“We have worked very closely with them to understand their company car requirements, and the result is this significant fleet order which further underlines the growing reputation of the new Civic as a corporate favourite.
“We are delighted to once again be working in partnership with Foresters to meet all of their driver’s needs while keeping their carbon footprint and fleet costs low.”