As the all-new Fiesta arrives in UK showrooms, sales of the outgoing model have now exceeded 1,000,000 since it first went on sale in 2008. The one millionth Fiesta was registered in June to a customer in Birmingham, the UK hot spot for Fiesta sales.
Andy Barratt, Ford of Britain chairman and managing director, said: “It’s an exciting time as we transition into the launch of the all-new Fiesta. Every successive Fiesta model has improved on the one before, and this new Fiesta is our most technologically advanced model yet, with so many features you would only expect to find on a much larger car. It will also be our most comprehensive Fiesta range, with a line-up that will include the luxurious Fiesta Vignale and Fiesta Active, our first ever Fiesta crossover model.”
The official figures released by the SMMT today show that industry car sales in June were down 4.8 per cent to 243,454 units, compared with June 2016. Ford car sales were 27,095, 4,456 registrations ahead of its nearest rival. For the year to date (end June) total UK car sales were 140,1811, down 1.3 per cent compared with the same period in 2016. Ford car sales for this period were 168,316, down 1.7 per cent, 60,289 registrations ahead of its nearest rival.
Ford is also the clear leader in retail car sales, which most accurately reflect the preferences of private buyers. For June, Ford’s retail car sales share was 11.1 per cent, 2.8 percentage points ahead of its nearest rival, and for the year to date, Ford’s retail car sales share was 12.0 per cent, a lead of 4.4 percentage points.
The Ford Fiesta is the UK’s second best-seller in June, recording 8,601 registrations, 207 sales and less than 0.1 percentage points of share behind of its nearest rival. With total registrations of 59,380 for the year to date, the Ford Fiesta is the UK best seller by a significant margin – 22,677 sales and 1.7 percentage points of market share ahead of its nearest competitor.
UK light commercial vehicle (LCV) sales in June were up 1.8 per cent at 37,349 compared with June 2016. Ford LCV sales were up 2.1 per cent at 12,465 registrations, up from 11,186 in the same month in 2016.
For the year to date total UK LCV sales were down 0.2 per cent at 197,411, compared with the same period in 2016. Total sales of Ford CVs for the year to date were up 3.3 per cent at 62,811 compared with 2016.
Demand for pick-up vehicles grew 14.2 per cent and the Ford Ranger, with segment leadership, recorded sales of 1,175 and 24.6 per cent market share, 104 registrations and 2.2 per cent ahead of its nearest rival.