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Fleets account for 71% of Mazda sales growth in 2014

By Kyle Lindsay
Friday, July 25, 2014 - 16:00

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Mazda

Steve Tomlinson and his fleet

New car sales in between April-June have increased by more than 25%, with fleet registrations accounting for 71% of the growth.

The rise in demand has come in the core corporate segment such as end-user fleets and contract hire and leasing companies. This excludes daily rental registrations, Motability and captive registrations.

Steve Tomlinson, Head of Fleet for Mazda, said: “User-chooser demand is driving Mazda’s fleet performance. The Mazda6 has a proven record as a popular company car over many years, but this year’s launch of the all-new Mazda3 is proving to be a compelling proposition for drivers.”

Tomlinson added: “Mazda more than doubled fleet sales in 2013/14 to 8,300 and that was due to demand from the core fleet sector. Our performance in that critical segment is already significantly stronger than the industry as a whole and we are looking to maintain that focus.”

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