At the CES in Shanghai 2017, Asia’s leading tech event, NEVS launched the InMotion concept car; an autonomous vehicle that attracted a lot of interest among visitors. In connection with the concept car, NEVS also launched an educational digital table, where the visitors could see, experience and understand what NEVS meant with the offer “city solutions” and the vision “shape mobility for a more sustainable future”.
At the interactive table you can see how the green areas in a city will grow as the cars are getting fewer and fewer, as a result of growing shared services, instead of private cars.
In the same way, the air quality will improve as the traditional cars are replaced by electrical vehicles.
The 24 international jury members of the Red Dot Award Communication Design 2018 have looked into more than 8 600 entries from 45 countries and come up with the conclusion that NEVS City InMotion was the winner in this category.
“The Red Dot Jury convened for several days to assess, discuss and evaluate the entries professionally. They only award our sought-after Red Dot seal of quality to designs that win them over with good design and creativity. This means that you can be especially proud of your award”, says Professor Dr Peter Zec Founder and president of Red Dot.
“We are really honored to get this award. It shows that we are on the right track with our ambitions to work for a more sustainable future and to explain it to the audience”, says Jonas Hernqvist, Vice President Sales & Marketing at NEVS.
The interactive table was developed together with the agency Techno Creatives in Gothenburg. Techno Creatives works with design and technique to drive digital innovation for customers in the automotive business. In this case, the aim was to have the visitors interacting with NEVS brand and hereby understand NEVS vision. It led to the choice of the physical unit, the digital board, and to how complex the interaction should be.
“I’m really proud of the collaboration between the team at the Techno Creatives and NEVS. One can only reach such a high level of quality when the customer is willing to push the boundaries of user experience and design together with their partners”, says Noel Braganza, Design Director at Techno Creatives.
The award will be handed over to the winner at a ceremony in Berlin on October 26.
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