Citroen appoint Autorola UK as online remarketing partner
By Byron Rimmer
Thursday, March 27, 2014 - 15:30
DEAL: Autorola and Citroen in remarketing deal
Citroen have appointed Autorola UK as their online remarketing partner to open up their dealer network used vehicle stock to more than 2,000 trade buyers.
The deal, which began in January, has seen 180 of Citroen’s 200-strong dealer network sign up to sell used vehicles on the platform, in attempts to boost efficiencies.
Citroen dealers are also using Autofind to source Citroen used product from within the car maker’s UK network.
Mark Perry, Used Car Manager at Citroen UK, said: “We have seen good year on year growth for Citroen used cars since 2012 and this new agreement with Autorola will further help increase stock turn for our dealer network.
“The majority of the network has already signed up to the online portal as it provides another step in maximising their used car efficiencies and ultimately helps increase used revenues.”
“The Citroen programme has been one of the quickest to get off the ground of any Autofind partner agreement that we have launched.”
Jon Mitchell, Autorola
Currently, Citroen used vehicles account for nearly 15% of the 10,000 used vehicles currently for sale on Autorola Autofind.
Jon Mitchell, Sales Director at Autorola UK, added: “The Citroen programme has been one of the quickest to get off the ground of any Autofind partner agreement that we have launched.
“Citroen cars and vans are proving popular with buyers and residual values are strong.”