BMW boosting dealership footfall with new eBay Value Service page
By Kyle Lindsay
Wednesday, August 7, 2013 - 12:00
SOLD: German giant extend their net presence
BMW are marking two years of association with eBay by launching a new aftersales Value Service page.
The new page, promoting the fixed priced servicing programme, shows costs for selected 3 Series, 5 Series and X5 models.
Since going live, the Value Service page has received thousands of visits and helped to drive footfall into BMW dealerships.
Andy Wilde, Aftersales E-Commerce Manager at BMW Group UK, said: “Two years ago we embarked on an exciting journey with eBay to offer our customers an on-line experience which enabled them to easily browse and shop for BMW products.
“The eBay environment provides perfect access to a customer base which can tend to be disengaged with our Dealer Network.
“By working closely with eBay, we have been able to optimise dialogue with this audience and offer relevant products, conveniently delivered to their door.
“The addition of a Value Service page provides an ideal opportunity to educate BMW owners within the eBay environment about this great offering.”
Justin Lovric, Senior Strategic Advertising Sales Manager of Automotive at eBay UK, added: “Consumer shopping behaviour continues to dramatically change, with the lines between on and offline becoming increasing blurred.
“The automotive sector is no exception and with an average of four million monthly searches for BMW and 19million unique users visiting eBay in the UK and Ireland every month, online clearly offers car brands a huge opportunity to reach and engage with consumers during the shopper journey.”