Autoglass® Appoints Asa Wirsenius As New People Director

Tuesday, October 11, 2016 - 16:56
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A Wirsenius

Asa Wirsenius (Pictured) has been appointed as the new People Director at Autoglass®, with overall accountability for the development and implementation of the company’s people strategy.

Asa will lead employee engagement and the businesses’ industry-leading approach to learning and development to boost overall performance of the company. As a member of the Executive Team she will also share responsibility for the planning and successful execution of overall business and operational strategy

Asa is well accustomed to Autoglass® and its values, having already spent five and a half-years within Belron® Group. She initially worked as the Human Resources Director for Carglass® Sweden before taking over HR responsibilities for the whole of Scandinavia.  She also has extensive international experience, having started her career in her native Sweden before working and living in Australia and Hong Kong.  On top of this Asa has strong roots in the Fast Moving Consumer Goods sector, having previously worked for Coca-Cola and ICA, the largest grocery retailer in the Nordics.

In her Carglass® roles in Scandinavia Asa has successfully built people management functions from scratch as well as supported acquisitions and organic growth. She is an expert in how to clearly link the people and leadership agenda to facilitate business strategy and drive change and innovation.


Commenting on her appointment, Asa said:

“I am excited to be joining a business as people-driven as Autoglass®.  My experience has taught me that you can only grow a business by growing its people, and I am determined to translate the strong brand at Autoglass® into a compelling Employee Value Proposition.  Helping others to grow and develop is one of my passions and I can’t wait to contribute to the already fantastic family culture within the company.”


Taxiarchis Konstantopoulos, Managing Director of Autoglass® commenting on Asa’s appointment said:

“Asa is a very talented leader who will be an invaluable member of the Executive Team.  Our people deliver our brand promise to our customers every day, brilliant people are the lifeblood of our business. Asa’s passion for supporting growth in others will ensure that our teams continue to realise their full potential. Our ambition is to make Autoglass® the best place our people have ever worked, and with Asa on board I know this is a very achievable target.”

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