Technology solutions provider Autofinity has partnered with newly formed consultancy Clarity Automotive headed up by former Harwoods group sales and marketing director Clare Freemantle.
Image: Clarity Automotive | Clare Freemantle
The collaboration aligns with Autofinity’s mission to continually evolve its product offering and provide dealership groups and OEMs with an alternative to the traditional one-stop-shop ‘ecosystem’ approach that has become common in the sector.
Autofinity will harness Freemantle’s wealth of experience in automotive retail blending high-level operational knowledge and hands-on digital expertise. Freemantle’s consultancy is playing a key role in shaping both the development and market positioning of Autofinity’s platforms. Currently, the businesses are working closely together to enhance ViHUB, Autofinity’s vehicle inventory management and marketing solution. ViHUB integrates multiple third-party systems into a single interface, providing complete oversight, control, and marketing capabilities for dealership stock.
Together, Clarity Automotive and Autofinity are upgrading ViHUB with a dealer-centric dashboard ensuring it reflects the needs of frontline users. Clare and her team are providing DevOps-style input to better align technology with the real-world processes and workflows of Autofinity’s dealer clients.
Freemantle said: “My experience enables me to bridge the gap between operational realities and digital innovation. I understand how dealerships function day to day and how digital tools must deliver practical, measurable value. This partnership allows us to design tech that truly works for dealers — removing uncertainty and helping them adopt better solutions with confidence.”
Image: Autofinity | Andy Whitehair
Clarity Automotive is also providing insight with the live application of ViSOURCE, Autofinity’s wholesale aggregation platform. ViSOURCE brings together stock and data from across the market — from private sellers and OEMs to auction houses and digital platforms — to give used car buyers a single, comprehensive view of available vehicles.
Autofinity CEO Andy Whitehair said: “We’re thrilled to have Clare onboard. She brings a unique perspective from having worked extensively with both OEMs and dealer groups, allowing her to understand the commercial drivers, operational pain points, and communication challenges on both sides. This dual experience is instrumental in helping us design solutions that meet the expectations of large dealer groups and manufacturers while remaining grounded in the practical realities of day-to-day dealership operations.
“Our vision at Autofinity is to create one unified hub where dealers can manage all their systems efficiently, with automation eliminating double-keying and simplifying the daily challenges of using disconnected applications.
“Unlike some larger suppliers which are building ecosystems of proprietary tools, we remain focused on open integration. We want dealer groups to have the freedom to choose the best tools for their needs and connect them through our platform. Partnering with Clarity Automotive allows us to bring end users into the development process much earlier, helping us reduce rollout times and accelerate the delivery of powerful, dealer-focused solutions.”
