RENAULT: Dacia Duster
Renault Group’s share in the UK rose year-on-year for the fifteenth consecutive month, when the July performance was revealed.
The Group’s total UK sales of 6,768 for the month equates to a 50.6% year-on-year increase versus the market 9.5%.
For Renault cars alone, the July sales of 4,088 cars brings the total for 2014 so far to 36,152 cars – an increase of 61.7% over the same period last year, in a market that was up 10.1%, and representing a year-to-date car share of 2.48%.
Renault vans followed a similar successful pattern with a growth of 46.6% in the month when 1,276 vehicles registered – Year-to-date sales stand at 10,475 vehicles with a market share of 5.66% – up 60.5% from the same period in 2013.
Ken Ramirez, Managing Director at Renault UK Ltd, said: “The outstanding Group growth results, fuelled by the success of the new Clio and Captur crossover for Renault and the clear value of the Dacia line-up, definitively signal the confidence in the franchise’s sustainable growth plan.
“These figures reflect the concerted strategy across the brands and our dealer network, aligned under our GO5+ mid-term-plan objectives.
The Renault performance coincides with them working alongside 3d Marketing Group since September last year.
Mark Hawkins, National Business Sales & PRO+ Manager at Renault UK Ltd: said “I am delighted with the data and market insight reports that 3d Marketing produced for me; as a result Renault UK has encouraged its Pro+ dealer network (specialist business dealers) to use this information as a key part of their marketing and prospecting activity planning.
“The results for those participating, increased local market-share and boosted SME penetration.
“When I outline the quarterly targets for the Dealership network I encourage them to work with 3d Marketing as the support they can give to identify specific business targets is second to none”