Brand

Manufacturers of not so “Smart” vehicle...

May 09, 2019Comments off

The race by manufacturers to cram new vehicles with the latest technologies is turning into a headache for owners, with audio/communication/entertainment/navigation (ACEN) systems comprising half

Is Automotive Brand Loyalty A Myth?

Feb 20, 2017Comments off

In a new study into car purchasing trends, Auto Trader, the UK’s largest marketplace for new and used cars, has revealed that consumers are habitual