Driving for Better Business is marking International Women’s Day (8 March), launching a year of videos, podcasts and features, and teaming up with Women in Transport, a not-for-profit promotional, professional-development and support group.
Women make up 47 per cent of the UK workforce yet remain underrepresented in the transport sector, accounting for only 20 per cent of workers. However, this is changing steadily, and women are represented at every level.
Driving for Better Business is a National Highways programme led by Anne-Marie Penny, Senior Road Safety Policy Adviser, who says: “This is a great opportunity to raise awareness of the thousands of women who work in this sector, from CEOs of large multinational corporates, national and local government officials, directors of influential safety charities, freelancers, apprentices and everything between. Transport – like all areas of life – benefits from a diverse range of influences to best serve everyone.”
Through the Driving for Better Business programme, those organisations which collectively employ millions of staff who drive for work have access to a range of free tools and resources for employers, along with examples of good practice and strong leadership.
Women in Transport provides a varied and lively events programme with access to thought leaders, senior stakeholders and professional trainers. As the Secretariat to the All Party Parliamentary Group for women in transport, it is committed to working with the UK government to increase the representation of women in the transport sector.
Sonya Byers, CEO of Women in Transport says: “We are delighted to be teaming up with the National Highways Driving for Better Business programme to celebrate women’s achievements in the transport and fleet industry over the coming year. With this year’s International Women’s Day theme of #BreaktheBias, we have a wonderful opportunity to raise the visibility of talent we have at every level of transport from women just starting their career to senior leaders – and to showcase the diversity of opportunity in the transport sector.”
Jodi Smith, the Pink Trucker, said: “I think more women just need to get to know about the job. We didn’t have these careers flagged to us at school. It’s not something teachers teach, or encourage. Historically women don’t really see it, but I feel like more recently, more women are getting to know about it.
“The more women get into driving lorries, the more the awareness spreads. I look out for other girls while driving, and we toot our horns and we wave at each other! It is very friendly.”