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Volvo connectivity system wins Red Dot Design Award

Monday, October 14, 2013 - 16:00
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GONG: Sensus wins prestigious award

A jury of international designers and design experts have awarded Volvo’s new connectivity system Sensus Connected Touch the prestigious 2013 Red Dot Design Award.

The system, which offers the world’s first voice-activated Spotify connection integrated in a car, is dealer-fitted to most versions of the V40, S60, V60, XC60, V70, XC70 and S80.

It can also be retrofitted in used Volvo cars from model year 2011 and onwards that have the Sensus infotainment system with a 7inch display.

The system turns the integrated 7inch display into a state-of-the-art infrared, beam-scanned touch screen that can be used even when wearing gloves.

Sensus Connected Touch can be operated via the touch screen, steering wheel or centre stack controls, while all music sources can be voice-activated.

Meanwhile, Wi-Fi connection is made either via a car-mounted 3G/4G-dongle or via the driver’s mobile phone.

Internet data is transferred via Wi-Fi between the mobile phone and the Sensus Connected Touch.

It is also possible to share a Wi-Fi network with everyone in the car when using the dongle.

Alain Visser, Senior Vice President of Marketing, Sales and Customer Service at Volvo Car Group, said: “Our connectivity solutions are designed to make driving more enjoyable and safe.

“The Red Dot Design Award confirms that this approach to an intuitive, human-centric user experience fulfils modern car owners’ desire to remain constantly connected also when driving.

“The introduction of Sensus Connected Touch paves the way for the large, factory-fitted portrait touch screen that will be part of the infotainment package in the all-new XC90 in 2014.”

The Red Dot is one of the most sought-after quality marks for good design.

Designers and design experts from across the globe are handpicked to guarantee as much objectivity as possible in the selection of the winning products.

The Red Dot Design Award breaks down into different disciplines: Product Design, Communication Design and Design Concept.

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