Groundbreaking Nissan unveil world’s first car-connecting driver smartwatch
By Kyle Lindsay
Tuesday, September 10, 2013 - 08:00
TECHNOLOGY: Smartwatch is a world first
Nissan are set to become the first car manufacturer to create a smartwatch which provides drivers with real-time vehicle biometric data.
In a move to enhance driver performance and efficiency through car connectivity, the watch is designed specifically for drivers of Nissan Nismo cars.
Unveiled ahead of the Frankfurt Motor Show – which begins today – the watch is Nissan’s first step into wearable technology.
The Nissan Nismo watch will allow drivers access to numerous pieces of useful information.
Drivers can: receive average speed and fuel consumption readings; access vehicle telematics and performance data; capture biometric data via a heart rate monitor; and receive tailored car messages from Nissan.
Gareth Dunsmore, General Manager of Marketing Communications at Nissan in Europe, said: “Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible.
“On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”
Earlier this year, Nissan launched the Nismo Lab – a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide.
Nismo’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.
Three key technologies have already identified for future development: electrocardiogram, electroencephalogram and skin temperature.
The Nismo Watch – available in black, white and black and red – will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.
Its design was inspired by the Nismo ring, while the user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism.
“We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack,” added Mr Dunsmore.
“As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo’s heritage in racing into this futuristic innovation.”
The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of more than seven days.