Fleets Ignoring Important Sources Of Information
By Kyle Lindsay
Tuesday, August 15, 2017 - 10:30
Fewer than one in five fleets turn to their leasing company for key information covering safety, model specifications, and costs, according to new research.
Rather than seeking the independent, multi-brand information that a leasing company can provide, much larger percentages turn to motor manufacturers (61%).
These findings come from the 2017 edition of Arval’s long-established Corporate Vehicle Observatory Barometer, which covers responses from 3,847 fleets.
Shaun Sadlier, Head of Arval’s Corporate Vehicle Observatory in the UK, said: “These findings are surprising to us. Like other leasing companies, we go to a lot of effort to produce large amounts of accurate, useful and independent information for fleets spanning all makes and models of vehicle.
“Motor manufacturers rarely provide intelligence of this type simply because it is not the business they are in. Companies like Arval are, after all, experts in fleet management and this type of data and insight is our forte.”
Shaun pointed out the importance of online information to fleet decision makers, with 38% looking to websites for technical information, adding:
“Easily accessible digital information, tools and calculators have become really important for modern fleet managers. That’s why we have created free resources like Arval Fleet Toolbox and our award winning Fleet Toolkit. Both provide access to rich interactive information at any time of the day.”
When fleet decision makers were asked about the main sources of information they use, the overall responses were:
Car manufacturers 61%
Specialised press 19%
Leasing company 17%
Blogs and consumer feedback 7%
Social media 5%