‘Customer Satisfaction’ key measure says Trimble

Tuesday, July 8, 2014 - 15:30
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SATISFIED CUSTOMER: A measure of success

Latest analysis showed 71% of field service organisations use customer satisfaction as the main metric to measure business performance, finds Trimble

Trimble’s latest industry report, ‘Transforming Service Delivery: An Insight Report’ revealed Customer Service is the top priority for field service businesses, with a proven link between customer satisfaction, retention and profitability.

Aiming to gauge valuable insight into the day-to-day issues they face, the survey was conducted among those working directly in today’s field service industry.

The report also includes third-party industry expertise, analysis and customer case studies.

At Trimble’s recent event, ‘Transforming Service Delivery: The Big Debate’, Jo Causon, Chief Executive of the Institute of Customer Service, spoke in support of the report, explaining the strategic importance of customer service.

Jo revealed that: “As customers increasingly expect more, and are more likely to complain, a ‘personalised service for many’, where value lies in one-to-one interactions, is desired.

“Customer service is therefore a strategic issue and if organisations do not include it in the boardroom then some of those organisations won’t be around in the longer term.

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