What’s in a wrap? A quick guide to vehicle graphics…
By Dominic Claeys-Jackson
Wednesday, February 12, 2014 - 16:05
EXPERT: Sally Hubble, of Signs Express
In our latest Expert Blog, Sally Hubble, Marketing and PR Professional at Signs Express, outlines the livery options at your disposal when looking to jazz up your fleet…
Vehicle graphics are a great way to promote your business or unify your fleet.
But do you know what options are available and which would suit your business needs the most?
Here I explain the various types of vehicle graphics so you can decide an option that suits your requirements most.
A full vehicle wrap does exactly what it says on the tin: it wraps your vehicle entirely with graphics, images or a plain colour.
Some people choose a full wrap instead of a re-spray, especially if they are after a more out of the ordinary colour.
Getting a re-spray in something slightly off the wall could affect the resale value of your pride and joy, but if applied correctly, a wrap can be removed when you decide to sell your car at a later date, protecting the original paintwork and re-sale price.
Much like the above, a partial wrap takes a section of your car and covers it with your chosen choice of graphics, colour, words – whatever you like (as long as it’s road-legal!).
These are really popular with businesses because you get to choose how much coverage you want your message to represent on the car.
This form of wrapping can create instantly recognisable branding at an affordable price.
Decals are a great way to promote your company logo and contact details at the fraction of the price to wrapping.
They can be applied to cars, vans, lorry’s, buses, horse boxes, boats, trailers and motorcycles.
They’re versatile and effective and one of the most popular options.
Vinyl graphics can help promoting short-term marketing campaigns.
Promotional graphics can be fitted to any type of vehicle and easily removed, leaving behind no residue – providing they have been fitted by an expert.
This is a low cost solution to vehicle branding, is quick and easy and can be updated as often or little as you like!
So, why wrap?
According to a 3M study, a vehicle out and about on the roads daily can be seen by up to 3,000 people, per hour.
That’s a huge amount of potential customers every day you could be targeting whilst also increasing your brand awareness.
With so many options, varying in complexity and price, there is a solution suitable for every business need.