Confidence in Advanced Driver Assistance Systems (ADAS) technology is growing, according to a new survey by Venson Automotive Solutions. With just a year to go until automated vehicles (AVs) could potentially be on UK roads1, the fleet management specialist, which surveyed 300 UK motorists2, says that more drivers are open to adopting ADAS in their vehicles, especially features designed to enhance safety at speed. Venson’s research suggests there is a gap in driver understanding of certain ADAS systems, however, emphasising the need for fleets to increase driver awareness of the benefits of some critical technologies.
According to Venson, 72% of motorists would use automatic emergency braking (AEB) now if they had it on their vehicle, compared to just 45% of drivers two years ago. The number of drivers prepared to place their trust in a collision warning system (CWS) has also increased by nearly a quarter (24%). Meanwhile 20% more drivers now see the benefit of using lane keep assist (LKA).
Venson’s survey also revealed that drivers increasingly prioritise vehicle efficiency over performance to align with net-zero goals. Notably, 69% of motorists say they would use eco-driving mode if available, a jump up from 56% two years ago. This shift supports fleets in achieving environmental targets, reinforcing their crucial role in helping reach overall corporate sustainability goals.
Simon Staton, Client Management Director for Venson explains, “The prevalence of ADAS in new vehicles is growing and as the technology becomes standard in more fleet vehicles, drivers are increasingly likely to use it. That said, some drivers remain wary of lesser-known ADAS features like blind junction view, traffic sign recognition (TRS) and overtaking sensors, which when used can enhance road safety and help reduce road fatalities. While it’s good news that motorists are more willing to use ADAS, fleet managers who include training on how to use all ADAS features in their driver training programme, could benefit from enhanced driver safety statistics.”
As vehicle technology evolves, convenience features are seemingly increasingly popular among motorists who are selecting their next vehicle. Park Assist tops the ‘wish list’ in Venson’s survey followed by heated windscreens. This trend, especially among fleet drivers who spend significant time in their vehicles, highlights a growing preference for labour-saving technologies that enhance comfort and ease of use.
Simon Staton concludes, “With the Automated Vehicles Act paving the way for self-driving vehicles to potentially be on UK roads next year, the growing acceptance of semi-automated technology like ADAS is encouraging. ADAS plays a significant role in reducing accidents, and fleets have been instrumental in educating drivers about its benefits, fostering trust in advancing technology. As automated vehicles approach, it remains crucial for fleet managers to continue their own education in order to help educate drivers, all helping to ensure a smooth transition to new technology.”
