Smooth
Is going cheap costing you big?
Cost management is the agenda-topping issue for all fleet decision-makers but too frequently when making vehicle livery and wrapping decisions they focus on obtaining the cheapest price and not the whole life cost.
That’s the view of Tobin Jenkins, managing director of Britain’s leading vehicle graphics and wrapping specialist Sign Language.
Specifying quality livery vinyl and wrapping at the outset of a company car and van’s fleet life is critical to safeguard vehicle value at defleet time, says Mr Jenkins.
He also urges fleet chiefs to ensure their livery and wrapping is applied to vehicles by fully trained and experienced applicators in what is a totally unregulated industry.
Mr Jenkins also says that fully wrapping a vehicle can provide a financial bonus on defleet as the vinyl protects paintwork from ultra violet light degradation as well as from stone chips and minor abrasions.
“Companies can spend a lot of money decommissioning vehicles at the end of their life, but that cost could have been more than offset had they used top quality vinyl when initially selecting their livery and wrapping partner. Quality vinyl is more easily removed at the end of life – notably if reflective chevrons are applied on top of vinyl and not directly on to paintwork – thus not leaving any trace on a vehicle.
Fast expanding Sign Language has state-of-the-art facilities at its Oxfordshire headquarters including an in-house creative suite that uses the highest quality materials to produce hard-wearing, long lasting livery to ensure businesses promote the right image on their vehicle fleets.
Allied to employing its own team of on-site applicators, the ability to provide templates to workshops with livery cut to the exact millimetre and a cutting-edge online ordering system that critically reduces vehicle downtime for fleets, Sign Language is taking the corporate vehicle sector by storm.
The company doubled turnover last year and is forecasting a further 50% increase in business in 2015. Major fleet clients include: Autoglass, Euro Car Parts, Hertz UK, LeasePlan UK, Lex Autolease, Network Rail and UK Mail Group.
