Daimler and Renault-Nissance alliance expands
By Kyle Linsay
Wednesday, April 8, 2015 - 10:48
The all-new NP300 Navara (Frontier)
Latest milestone in the five-year strategic cooperation between Daimler and the Renault-Nissan Alliance
In the latest project for the Nissan and Daimler alliance, they will be developing a 1-ton pickup truck for Mercedes-Benz, who just recently announced its entry into this segment.
The Mercedes-Benz pickup will share some of the architecture with the all-new Nissan NP300 but it will be engineered and designed by Daimler to meet the specific needs of its customers.
The pickup will feature a double cab and will be targeted both at personal-use and commercial customers across Europe, Australia, South Africa and Latin America.
“Mercedes-Benz is the fastest growing premium brand in the world,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Entering the rapidly growing segment of midsize pickups is an important step in continuing our global growth path. Thanks to our well-established partnership with the Renault-Nissan Alliance, we are able to drastically reduce the time and cost to enter this key segment.”
Nissan is the world’s second-biggest 1-ton pickup truck maker and has been building and selling 1-ton pickups for more than 80 years. Since 1933, more than 14 million Nissan 1-ton pickup trucks have been used to transport people and cargo, sometimes in the toughest circumstances.
The joint pickup project is the latest milestone in the strategic partnership between Daimler and the Renault-Nissan Alliance, which celebrates its 5th anniversary this month.
At the time the strategic cooperation was limited to three projects primarily focused on Europe but since then, the combined portfolio shared between Renault-Nissan and Daimler has more than quadrupled to 13 projects in Europe, Asia and the Americas.
“After five years of cooperation between Daimler and Renault-Nissan, my conclusion is by all means positive,” Zetsche said. “We have identified and launched many joint projects that create benefits for all partners involved.”