Marshall Motor Group and Mitsubishi pioneer online motorist information exchange
By Kyle Linsay
Monday, July 1, 2013 - 15:53
REPAIR: Motor Codes aims to help UK drivers
Motor Codes have developed their online service and repair ratings scheme to allow subscribers to feed customer opinion from their own CSR tools.
And, after a six-month pilot, Mitsubishi Motors in the UK have become the first brand to adopt the open approach to customer feedback.
The move came after Marshall Motor Group, whom Mitsubishi piloted with, worked alongside the Trading Standards-approved garage scheme on the development of the online information exchange.
Motor Codes aim to ensure car owners make informed choices when choosing a service and repair garage.
Their website offers a garage finder facility where people can look up their nearest government-backed garage, read customer reviews and rate the service themselves.
Chris Mason, Managing Director of Motor Codes, said: “It’s how today’s online consumer makes choices.
“Motor Codes have operated the review system for a couple of years now and built up a sizeable bank of public opinion.
“By working with our subscribers, pulling in their own customer satisfaction data, the volume of feedback available to people will grow immensely.”
Currently, Motor Codes have around 120,000 customer surveys published on their website.
They are displayed unedited, with each review traceable to a service, repair or MOT job via invoice number and vehicle registration.
Marshall Motor Group piloted the survey feed software over a six-month period and, as such, have built up much online feedback through the Motor Codes website.
Daksh Gupta, CEO of Marshall Motor Group, said the collaboration is one which adds credibility.
“With online reviews, volume is key,” he said.
“The more comments backing a high satisfaction score, the more people trust what they see.
“Ultimately, this is good for business.”
Lance Bradley, Managing Director of Mitsubishi Motors in the UK, added: “Through Motor Codes, we welcome the opportunity to show how satisfied Mitsubishi customers are with their service experience.
“It stands to reason that the more positive ratings our dealers generate, the more business they are likely to retain and gain.”
The survey feed is available for use by independent garage groups, as well as main dealer networks.
Image courtesy of Somar International Ltd, with thanks.