Halfords’ Brakes4Life replacement initiative saves UK motorists £50million in 18 months
By Kyle Lindsay
Monday, June 17, 2013 - 09:47
FREE: Brakes4Life generating big savings
Halfords’ free Brakes4Life brake replacement scheme has collectively saved customers £50million since its launch 18 months ago, figures suggest.
The exclusive package, which pledges free supply and fit of all future brake pads and shoes, has seen 62,000 customers already enrolled.
Halfords automatically sign up any customer who purchases brake pads or shoes, saving the average car owner around £816 over their driving lifetime.
The complimentary guarantee aims to reduce the cost of vehicle maintenance, while also encouraging owners to take care of their vehicle’s brakes.
Rory Carlin, from Halfords Autocentres, said: “At a time when insurance and fuel price rises are pushing up the cost of motoring, Brakes4life offers car owners value for money and peace of mind.
“One payment not only guards against future unexpected brake-related costs but positively encourages owners to take better care of these vital safety components.”
Brake pads and shoes are amongst the most frequently replaced components on a car; one in five of the 800,000 cars Halfords Autocentres maintain each year needs them replaced.
“This can leave motorists facing additional unexpected costs when they take their car in for a service or MOT,” added Mr Carlin.
“However, Brakes4Life removes that risk and we find that when we explain that it really does cover them and their current as well as future car they own it results in some surprised and very satisfied customers.”
Brakes4life has won the approval of Plain English Campaign, the group that aims to untangle complicated offers and confusing terms and conditions.
They have praised Halfords Autocentres for bringing a product to market that offers customers a transparent and easy to understand benefit.
Halfords Autocentres provide service to around 750,000 customers every year, across more than 280 locations.
Image courtesy of Editor5807, with thanks.