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Road death reduction targets must be reintroduced, insist IAM

By Kyle Linsay
Wednesday, September 25, 2013 - 16:00

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Targets for reducing injuries and deaths on the road should be reintroduced, the Institute of Advanced Motorists (IAM) have insisted.

Speaking ahead of the Labour Party’s annual conference, the IAM claimed that by bringing back official targets, the most vulnerable road users could be afforded protection.

They believe that a target-led approach to road safety would allow cyclists, motorcyclists and drivers on rural roads to be the focus of well-coordinated enforcement, engineering and educational campaigns.

An IAM survey of local councillors earlier this year showed that Labour councillors were the most committed to road safety, with 74% claiming it was a priority for them.

Meanwhile, 78% of Labour councillors disagreed with the removal of road safety targets.

Simon Best, Chief Executive of the IAM, said: “Road safety targets work very effectively.

“In the past they joined up organisations.

“Local councils, the police, the NHS and safety camera partnerships used common targets to bring their policies together.

“And where there was a target, they always wanted to exceed it.”

Image courtesy of informatique, with thanks.

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