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Bluecity Expands After Successful Pilot

By Kyle Lindsay
Wednesday, June 14, 2017 - 16:20

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Blue City

Bluecity, the 100% electric vehicle sharing scheme for London, is expanding after a successful pilot phase in Hammersmith and Fulham. Bluecity started with 10 cars in Hammersmith and Fulham earlier this year and following the growing demand plans to have up to 50 cars in circulation by then end of summer.
Hammersmith and Fulham, Merton and Hounslow offer more to their residents in terms of clean transport alternatives. In addition to a 12 months free subscription, free hours of rental are on offer to residents trying out the new scheme in these Boroughs.
Bluecity is a 100% electric point-to-point car club operating in a similar way to the Santander Cycle scheme. Users can reserve a car via the Bluecity app, drive across London and end their rental by returning the car to a compatible charge point. Compatible charge points are part of the Source London network and can be reserved via the Bluecity app or from the touch-screen or helpline button both located inside the car.
Bluecity cars create zero exhaust emissions and are powered by 100% renewable energy from the ever-expanding Source London network. The scheme can deliver a lasting modal shift towards EV for the benefit of air quality, congestion and economic development in London.
Bluecity and Source London will provide residents in these leading London Boroughs with a year’s free membership to its sharing service, allowing them to travel in an ever sustainable, efficient and cost effective way around the city.
Christophe Arnaud, Managing Director of Bluecity, commented: “We are delighted to be launching Bluecity in London and couldn’t be more pleased with the reaction we had from our first members. Bluecity is London’s first 100% EV point-to-point car sharing scheme and we encourage all Londoners to try an electric vehicle. Bluecity can help transform London by dramatically reducing air pollution, congestion and the number of cars on the road in the city.”
Bluecity has been developed by the Bolloré Group, the conglomerate which successfully delivered EV infrastructure solutions around the world, including in Paris where the car club Autolib’ has seen 340,000 members join since its launch. Autolib’ sees 15,000 journeys per day and helped take 36,000 cars off the road of the French capital.

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