After 30 successful years leading the Marshall Leasing business, Peter Cakebread, Managing Director of Marshall Leasing, will be retiring from the business on April 30th 2021.
James McGee, Managing Director of Northridge Finance, said: “Thanks to Peter’s direction and drive, Marshall Leasing has been recognised by Fleet News and other industry bodies as being exceptional. He stands as one of the industry’s leading experts and this is reflected in the numerous industry awards he has received. His most recent award was the BVRLA Freddie Aldous Outstanding Contribution Award.
“Bank of Ireland (UK) plc subsidiary Northridge Finance acquired the Marshall Leasing business in December 2017. I met Peter at an initial meeting in May 2017 when we first became aware that the Marshall business could be acquired. After that initial meeting, we were convinced that Marshall Leasing would be a good acquisition given the wide expertise demonstrated by Peter, but most importantly the very clear values he shared with Northridge.
“Since then, Marshall Leasing has proven to be a sound acquisition, integrating fully within Bank of Ireland in a short time. Peter has led the business professionally and patiently during these three years and the level of change during this period for the Marshall team shouldn’t be understated.
“Peter Cakebread is a true Icon within the leasing industry and a genuine gentleman who has become a real friend. He will leave us with a really strong business set for future growth and built on very solid foundations”.
Jonathan Ross, Sales and Marketing Director at Marshall Leasing, said: “Which came first, Marshall Leasing or Peter? The two are so interlinked. “Like many innovative businesses, the personality of its leader is hugely influential, not only within its culture, but also on its results.
“Marshall Leasing has always enjoyed a high-profile stature within the contract hire fleet industry. This is, in no small measure, down to the reputation and influence of its leader within industry circles.
“I know that shareholders past and present, customers and colleagues both in house and out, will all pay tribute to Peter and want to join him in celebrating his truly successful career.
“We will all miss him deeply but wish him the happiest and most richly deserved retirement spent with his wife Jane.”
Managing Director Peter Cakebread said: “I have enjoyed a 40-year career in the fleet sector, having started out fresh from Cambridge University on a graduate trainee program at Heron. After a short period as a director at Norfolk Finance I joined Marshall Leasing in 1990 and soon surrounded myself with like-minded colleagues, many of whom are still with the business 30 years later! Together, we have built a business with a great reputation for dedication to customer service.
“Marshall Leasing has been my passion and through my involvement with the BVRLA, including a two-year stint as chairman, I have contributed to the development of the industry I love.
“At Marshall Leasing, our approach to business has been to offer flexibility in the delivery of our services, based around a ‘common sense ethos’. This has proved to be attractive to a wide range of clients, many of whom have become friends over the years.
“We have benefited from industry leading levels of staff retention, with colleagues genuinely enjoying our family-style work environment rooted in our Marshall of Cambridge heritage. This is my proudest achievement – creating a genuine customer centric culture, in which teams can thrive.
“More recently, I have overseen the exchange in ownership of our business from Marshall Motor Group to the Bank of Ireland’s Northridge Finance. This has been helped enormously by a shared customer-focused strategy and by the tireless support provided by the Northridge team.
“I have truly been blessed to spend my career with great people, in an intellectually stimulating industry and one in which I have enjoyed a lot of fun, alongside the success. Now seems an appropriate time for me to retire and hand over the reins to the next generation. The business is strong, growing and well-structured to meet the challenges of the next stage in its evolution. I am leaving with a great many fantastic memories, and enduring friendships.”
BVRLA Chief Executive, Gerry Keaney said: “Peter Cakebread has been an active member of the BVRLA for over 20 years, participating in the Leasing & Fleet Management Committee since 1998, joining our board in 2007 and becoming Chairman in 2013. He has contributed towards all key policy decisions taken by the BVRLA over the past 20 years, helping to shape the sector and make it the force that it has become today. It was befitting that Peter was awarded the prestigious BVRLA Freddie Aldous Outstanding Contribution Award at our 2020 Annual Dinner, which is a timely acknowledgement of our gratitude for all he has done for the industry over the years. On behalf of everybody in the BVRLA family, we wish him well in his retirement.”