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Top Gear and the Lego Group build a deal

Monday, September 30, 2019 - 08:43
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The LEGO® Technic™ Top Gear Set for ages 9 years and above will launch globally in early 2020.

Top Gear is the world’s biggest and longest-running motoring entertainment shows, spanning 42 years of heritage with a huge following of an estimated 350m viewers globally, across 200+ territories, making it one of the world’s most widely watched factual TV programmes.  The latest series of Top Gear featuring Andrew ‘Freddie’ Flintoff, Paddy McGuinness and Chris Harris has been by far the best performing series of recent years, making it BBC TWO’s biggest show so far in 2019.

The Top Gear brand also has a proven-track record in consumer products, with the world’s biggest monthly motoring magazine, DVD’s, books and gaming, plus the Top Gear website that attracts 4.5 million unique users per month.  Top Gear’s Social media platforms include profiles on YouTube with 2.2 billion video views and 6.7m subscribers, 21 million global fans on Facebook, 2 million followers for Twitter and 3.5m on Instagram, its fastest growing social profile.

Jason Easy, Head of Licensing UK, BBC Studios said “We are extremely excited to have partnered with LEGO Technic.  Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the LEGO Technic Set hit the shelves next year.”

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.

Eloise Bradley, Senior Licencing Manager, The LEGO Group said “Bringing LEGO Technic and BBC Top Gear together will be a dream come true for car fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life – stay tuned!”

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