Volvo Cars, the premium car maker, announced today that it will start vehicle assembly operations in India in 2017. This positions the company for further growth in the fast-expanding premium car segment in India.
The assembly operations will be located near Bangalore in southern India and focus on models based on Volvo’s SPA modular vehicle architecture. The first Volvo model to be assembled there is the XC90 premium SUV. Additional models slated for local assembly will be announced at a later stage.
In establishing its assembly operations, Volvo Cars is working together with Volvo Group, the truck, bus and construction equipment manufacturer, and will make use of Volvo Group’s existing infrastructure and production licenses near Bangalore. No further contract and financial details will be disclosed.
“I am pleased that as of this year we will be able to start selling Volvos that are Made in India,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “Starting vehicle assembly in India is an important step for Volvo Cars as we aim to grow our sales in this fast-growing market and double our market share in the premium segment in coming years.”
“We are delighted to announce the commencement of an assembly unit,” said Tom von Bonsdorff, Managing Director, Volvo Auto India. “It’s a sign of the company’s strong commitment to India.”
Volvo’s decision to start assembly in India and market its vehicles as ‘Made in India’ fits well with a similarly named initiative launched by the national government several years ago, which seeks to highlight and promote Indian manufacturing prowess.
While the Indian premium market is still relatively small, it is forecast to grow rapidly in coming years. Volvo currently has a premium segment share of close to 5 per cent, and aims to double this by 2020. In 2016, Volvo sold more than 1,400 cars in India, an increase of 24 per cent compared with 2015. Year-on-year sales growth in the first four months of 2017 amounted to more than 35 per cent.