The UK automotive industry is demonstrating its ongoing commitment to improving air quality and reducing vehicle emissions with a new consumer-facing video, launched ahead of this year’s Geneva Motor Show.
Air quality and climate change are two of the biggest issues facing society, yet there is widespread confusion about the advances in new car technology and official emissions testing that, if uncorrected, could limit adoption of the latest low emission vehicles and undermine the UK’s efforts to meet strict air quality and climate change obligations. With this in mind, the Society of Motor Manufacturers and Traders (SMMT) has produced a new animation to reassure and inform motorists.
The short, consumer-focussed video explains how modern cars are light years away from those of the past. New cars have significantly reduced emissions compared to their historic counterparts, with diesel cars saving three million tonnes of CO2 since 2002, cutting nitrogen oxide (NOX) emissions by 84% in 15 years and virtually eliminating soot particulates – sometimes referred to as black carbon. The video also clarifies misconceptions regarding emissions testing in Europe which, from next year, will feature on-the-road testing – a world first.
The animation has been launched ahead of this year’s Geneva International Motor Show, where many of the industry’s latest ultra low emission petrol, diesel, electric, hybrid and hydrogen cars will be on display.
Mike Hawes, SMMT Chief Executive, said,“Air quality and emissions are issues the motor industry takes veryseriously. Automotive manufacturers are dedicated to producing the cleanest ever vehicles and invest billions developing innovative new technologies to improve our air. We believe this record of progress is one that needs to be told.”