The all-new SEAT Leon will power Red Bull UK’s Field Sales ‘Striker’ sales force after a next-gen virtual reality handover introduced the energy drink brand’s first ever petrol fleet vehicle.
A newcomer to the SEAT brand, Red Bull’s fleet team opted for the popular hatchback after impressing with its combination of technology, affordability and whole-life cost.
With both companies renowned for their innovation, SEAT and Red Bull took the opportunity to utilise virtual reality technology, giving drivers a unique virtual tutorial; using a VR Gear headset and Samsung smartphone to take them through the features of their new car virtually.
A comprehensive handover can take time but the three minute virtual tour, delivered by experiential marketing agency Blue Square Marketing, covered everything from the major controls, to the in-car technology including the latest Full Link infotainment system.
A comprehensive handover can take time but the three-minute virtual tour, delivered by experiential marketing agency Blue Square Marketing, covered everything from the major controls, to the in-car technology including the latest Full Link infotainment system.
Providing an impressive financial proposition with a low P11D value and an excellent BiK rate, the Leon also represents the Red Bull’s first ever petrol-fuelled fleet car.
With each ‘Striker’ making multiple visits to supermarkets and retailers every day and driving up to 20,000 miles annually, the all-new 1.0 TSI Ecomotive 115PS engine’s frugal 64.2 mpg and a low CO2 output of just 102g/km will play an important role in the high mileage fleet.
Heavily influenced by Red Bull’s young Field Sales force, called ‘Strikers’, the availability of leading technology, dynamic design and exceptional safety proving a winning combination.
The feature-rich Leons won plaudits for the raft of technology available, and the Red Bull fleet is generously specified with a range of bespoke features, including a rear-view camera, electric folding mirrors, tiredness recognition system and heated front seats to help make its cars as safe and comfortable as possible.
In addition, the Leon’s impressive infotainment system, with SEAT Full Link’s near-universal mobile compatibility, proved a must-have for its young fleet to stay connected, entertained and on track.
David Oliver, Procurement Manager at Red Bull UK commented: “When looking at our next fleet vehicle, we needed to make sure it fitted the bill as a fun, safe, comfortable and practical car, with technology to match, and the feature-rich Leon ticks all those boxes and more for our young drivers.
“The fact that our incoming Leons, which are another step up in terms of technology and safety, are effectively costing the company and employees less than our outgoing vehicle is the icing on the cake.”
Peter McDonald, SEAT UK Head of Fleet and Business Sales, added: “With the all-new Leon only just hitting roads, it’s a real statement of intent to have taken a number of significant orders already with a competitive fleet.
“The car has always been a leader in the segment, and the new Leon plays to our strengths even more; delivering a dynamic, practical car laden with technology at a very affordable price.”
