Mazda to target fleets at Manchester Golf Show
By Kyle Lindsay
Thursday, April 24, 2014 - 14:00
TARGET: Mazda making fleets the target
Mazda’s partnership with the Manchester Golf Show will see the manufacturer target new fleet business.
The Show’s ‘Official Vehicle Partner’, Mazda are showcasing their all-new Mazda3, Mazda6 and CX-5 models, all powered by their SKYACTIV technology.
Visitors will also have the opportunity to win a Mazda6 Saloon SKYACTIV-D Sport in a virtual hole-in-one competition staged by the event’s organisers, The Golf Show Group.
The Show will take place April 25-27, at EventCity.
“Many visitors to the Manchester Golf Show will be company car drivers, which is a core audience for Mazda.”
Steve Tomlinson, Mazda
Steve Tomlinson, Head of Fleet at Mazda, said: “Many visitors to the Manchester Golf Show will be company car drivers, which is a core audience for Mazda, especially with the all-new Mazda3, Mazda6 and Mazda CX-5.
“Last year’s London Golf Show proved highly successful for Mazda and provided an ideal platform to promote our new generation of vehicles, with their unique fuel-saving SKYACTIV technology.”
Dominic McMullan, Sales and Marketing Manager at The Golf Show Group, added: “We’re delighted to be working with such a forward thinking and innovative brand as Mazda.
“Our agreement with Mazda demonstrates that The Manchester Golf Show is an environment where Mazda is confident of reaching its target audience.
“If one of our visitors hits a hole-in-one they could walk away with the keys to a Mazda6, which I’m sure will generate significant interest in the brand.”