Manheim innovation leads to Nissan sale success

Thursday, May 29, 2014 - 15:15
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SUCCESS: Strong sale for Manheim and Nissan

Manheim have continued to develop their mix of online and physical auctions, with a recent closed auction on behalf of Nissan Motors GB.

The theatre sale was held at The Oakley Court Hotel, Windsor, on May 13, and for the first time Manheim used Simulcast technology at an off-site location to offer cars to both physical and online buyers.

It featured 227 cars, all of which were sold on the day while achieving 100.7% of CAP.

Nissan invited dealers to attend the auction, with Manheim providing an auctioneer in the room to conduct proceedings.

All of the vehicles were offered from various defleet locations across the UK and were supplied to the buyers with a catalogue and supporting images.

Those in attendance were able to view the cars on a screen and bid on them in person, while dealers unable to attend could access the auction through Simulcast.

More than 60 buyers registered for the sale, with almost 40 attending via Manheim’s online Simulcast platform.

A total of 133 of the 227 vehicles were sold online, with more than 92% of the cars receiving an online bid.

Jon Pollock, Sales Director at Nissan, said: “Manheim continues to develop its complementary mix of online and physical auctions and we are able to reap the rewards.

“This innovative sale has helped us to improve our efficiency, as we are able to get vehicles to market quicker, while also helping to reduce our transport costs.

“We’re delighted with the results of this sale and Manheim has once again provided us with the ideal platform to support our network in purchasing quality used vehicles.

“It was great to see so many dealers taking advantage of the opportunity to get hold of a mix of high quality stock just in time for the summer months.

“We look forward to holding more innovative events in the near future.”

Dave Parry, General Manager at Manheim, added: “This is the first time that Manheim has supported a physical off-site sale with the innovative use of online technology and we are very pleased with the results.

“Our experience shows that online selling is becoming more and more popular and we’re delighted that we’ve achieved such a strong result for Nissan.

“We are able to offer this solution from any location across the country and we look forward to continuing our partnership with them and further developing the way vehicles are sold in the UK.

“We plan to duplicate this sale with Nissan Motor GB again in the very near future.”

Designed to complement the existing physical auctions, the online auctions are part of Manheim’s new direct trade sales programme.

They are based on the company’s existing, award-winning, Simulcast technology.

The auctions feature a live auctioneer taking bids and enable the franchised dealer network to source vehicles easily and efficiently, from a computer or from a mobile device.

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