FTA Launches Live Drive Pro Powered By Lightfoot
By Maddy Price
Wednesday, April 27, 2016 - 13:36
Live Drive Pro works on the ‘three strikes and you’re out’ principle. The first two warnings are confidential, between Live Drive Pro and the driver, and will disappear when driving style improves. It’s only on the third warning that a violation will be recorded and fed back to managers. This helps drivers overcome bad habits in a sustained and consistent way.
As drivers aren’t penalised for a second violation they have every opportunity to improve, which is why Live Drive Pro is so effective. By giving the driver the information they need Live Drive Pro empowers drivers to be safer and more efficient.
In addition to playing a vital role in improving the efficiency and safety of drivers, Live Drive Pro also provides a vehicle tracking option, enabling fleets to track their assets, optimise their operations and keep their personnel secure.
Martin Kadhim, director at Lightfoot®, said: “We are delighted that the FTA has chosen Lightfoot® to power Live Drive Pro, giving its members access to a radically different approach to telematics.
“By empowering the driver to change their own behaviour and by delivering real-time, all-of-the-time coaching through Live Drive Pro, FTA members can help their drivers become significantly safer and more efficient, cutting fuel bills, accidents, wear and tear, CO2 emissions and the volume of data that fleet managers have to contend with. It’s a win, win situation for all involved.”
He added: “Everything the FTA represents is exactly what we believe: being safe, being economical and using technology to stay compliant. There’s a natural fit with what the FTA stands for and what Ashwoods Lightfoot can deliver through Live Drive Pro.”